LOS ANGELES, Apr 18, 2012 (BUSINESS WIRE) –
Conversational marketing technology provider Neolane
today announced new features associated with Neolane
Interaction(TM), the company’s application for fusing inbound and
outbound marketing campaigns and offers. Marketers can now interact with
anonymous prospects online who are not in their database and generate
tailored offers with unprecedented scalability and performance. Neolane
will discuss feature enhancements at Forrester’s Marketing Leadership
Forum 2012 (booth #313), taking place April 18-19 in Los Angeles.

The new capabilities being announced today also extend the existing
ability of Neolane Interaction to dynamically generate real-time
personalized marketing offers and content for presentation on Facebook
brand pages. Based on Neolane’s conversational marketing platform,
Neolane Interaction is a real-time recommendation engine enabling
marketers to ensure consistency and accuracy of multiple offers across
channels including web, call centers, point-of-sale, email and Facebook.
Now, marketers can also target consumers by proposing the best offer at
each stage of a prospect’s online brand experience — from anonymous to
authenticated contact.

Adapting to the Customer Journey: From Anonymous to Loyal

Neolane Interaction enables marketers to capture intelligence and adapt
their approach based on consumers’ website activity, rotate offers and
capture responses and interactivity — even with prospects not in the
organization’s database. Neolane Interaction enriches the digital
identity of prospects over time using progressive profiling logic and
ensuring message consistency across channels based on information shared
by the prospect to increase personalization, conversion rates and
customer satisfaction — all while supporting marketing best practices
for ensuring consumer privacy. This solution was built to be one of the
most scalable on the market, consistently serving the best, most timely
and relevant marketing content to each website visitor — even if there
are millions per hour.

“As one of the top online betting companies in Europe, PMU is focused on
continuing to build our brand and reach with new and existing customers.
An important part of that strategy is creating the best possible brand
experience across communications channels including email, mobile and
web. With Neolane Interaction we successfully personalize content for
our website visitors and use our offer catalog to serve the best, more
relevant content to each customer,” said Vincent Godinot, CRM manager,
PMU. “Neolane has enabled our marketing team to leverage inbound
contacts and generate up to a double digit increase in response rates
for offers or qualification messages.”

Identify Anonymous Web Visitors and Personalize Offers

Too often, messages pushed on websites are different from the ones
received in emails, resulting in a lack of consistency and marketing
efficiency; the reason is that visitors are not identified automatically
when they enter the website. Neolane Interaction provides the only
solution that allows marketers to leverage clicks on emails to identify
and qualify website visitors.

For example, a prospect receives an email offering a 20 percent discount
on sporting equipment. If he clicks on the email, Neolane automatically
qualifies the prospect and reconciles him with the email recipient.
Marketers then have the ability to dynamically tailor the web page to
his interests and can propose the same 20 percent discount offer. From
there, the prospect will be automatically identified every time he
visits the website. Focusing on providing a personalized website
experience with messages and offers that are carefully coordinated with
interactions across other channels is an important component in avoiding
marketing fatigue.

Dynamically Generate Marketing Offers Using External Product Catalog
Information

One of Neolane Interaction’s new feature enhancements enables marketers
to dynamically generate offers that can be tailored using an external
product catalog. As an open solution, marketers can manage and generate
real-time recommendations not only from the Neolane offer catalog but
also driven by external product catalog information that integrates
detail such as SKU numbers; product availability, price, description;
and other inputs useful for increasing offer segmentation.

For example, a hotel chain using Neolane Interaction will be able to use
browsing behavior, interest, profile and more to dynamically serve up
the next best offer. If this offer is a special rate for a room, Neolane
Interaction can dynamically ping the hotel catalog to select only
available rooms in the selected area.

“These enhancements to Neolane Interaction are incredibly disruptive —
giving marketers the ability to capture intelligence, even through
anonymous interactions, and generate real-time offer recommendations,”
said Stephane Dehoche, president and CEO, Neolane. “Neolane Interaction
is at the core of conversational marketing, providing brands with the
performance they need to take advantage of every contact opportunity to
propose the right offer at the right time and drive revenues and
customer satisfaction.”

About Neolane

Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 350 of the world’s leading
companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears
Canada, Sephora Europe and Sony Music. Visit
www.neolane.com
and read our blog The
Cross-Channel Conversation.

Copyright (C) 2012 Neolane. All Rights Reserved. All other brand
names, product names, or trademarks belong to their respective holders.

SOURCE: Neolane

fama PR (for Neolane US)
Liz Campbell, +1-617-986-5009
neolane@famapr.com
or
Harris Communications (for Neolane UK)
Derek Harris, +44 (0) 1395 516 613
derek@harriscomms.com

Copyright Business Wire 2012

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NEW YORK, Apr 18, 2012 (BUSINESS WIRE) –
[x+1],

www.xplusone.com ,
today announced that as part of its focus on strengthening its
business partner relations to extend the ecosystem connections of [x+1]
Origin, its leading digital marketing hub, David Skinner has been named
to the new position of Senior Vice President, Corporate Development.

Timothy Smith, who had been Chief Strategy Officer for social
commerce pioneer Lemonade Inc., will take on Skinner’s former role as
SVP, Client Solutions.

In his new position, Skinner will be representing [x+1]‘s company
and brand to business partners, ensuring that its digital marketing hub
is a valuable asset to major brand marketer and agency clients. This
involves building and managing [x+1]‘s relationships throughout the
digital ecosystem, including suppliers, integration partners and channel
partners.

“My vision is to make [x+1] function like a good app: ubiquitous and
easy to work with,” Skinner said. “That allows our integrated marketing
clients to concentrate more on ‘marketing’ and less on ‘integration.’”

Skinner said he will work with clients to make the silos that separate
marketing channels and functions irrelevant for them. “Marketers have
become tired and frustrated with having to integrate multiple point
solutions in order to run marketing campaigns across multiple screens
and channels,” he said. “They are demanding a simple framework for
bringing together targeting, data and measurement. To do this, you need
both proprietary technology and an open integration framework using
industry standard connections via APIs and web services. [x+1] delivers
both via our digital marketing hub.”

Smith will partner with [x+1]‘s Fortune 500 clients to help them
determine how its marketing technology solutions will help them best
meet their business growth objectives, and then optimize their marketing
performance against those objectives.

At Lemonade, Smith’s digital marketing experience helped bring the
company’s social commerce vision to life. His role included managing the
product/application development process, implementing site operations
and customer service, securing business partnerships to drive revenue
growth and launching and managing the Lemonade Enterprise Solution. The
latter helped grow successful social commerce networks within retail,
travel, mobile and in the entertainment space for pop star Taylor Swift.
Prior to Lemonade, Smith spent 12 years at Modem Media, now Publicis
Modem, where he was a Senior Vice President and a co-lead on the
company’s marketing strategy practice.

“I love being in a position to advance the evolution of leading-edge
technology that drives consistent, measurable results and helps
organizations gain a competitive edge,” Smith said in describing what
attracted him to [x+1].

“Because we recognized the importance of managing partner and channel
relationships, we decided it needed to be a full-time position,” said
[x+1] Chairman and CEO John Nardone. “I’m thrilled to have someone of
David’s talent and experience taking on this important role at such a
crucial juncture in the evolution of our company. At the same time,
we’re able to make the transition relatively seamless as Tim’s
background and expertise are a perfect match for the client solutions
role. It’s a real win-win for us.”

About [x+1]

For more information on [x+1] and digital marketing integration,
visit
www.xplusone.com ;
follow us on twitter @xplusone.

SOURCE: [x+1]

Marx Communications
Wendy Marx, 203-445-2850
wmarx@marxcommunications.com

Copyright Business Wire 2012

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Perhaps you can go home again assuming youve got the talent and reputation to do so. A case in point: Ingram Micro (NYSE: IM) has hired company veteran Jennifer Anaya as VP of marketing, North America. Anaya, well-known within VAR and MSP circles, will oversee Ingrams US and Canadian marketing organizations.

According to a prepared statement from Ingram, Anaya also will set the strategy, establish tactics and oversee day-to-day operations for Ingrams:

• Marketing Services and Events Agency;
•  customer communities;
• marketing services engine;
• two Solution Centers and the Ingram Micro Experience Center, a 1,000-square-foot technology demonstration facility located inside the distributor’s Buffalo Solution Center.

Anaya most recently was VP of marketing for NetEnrich, where she helped the company to push beyond NOC (network operations center) services to promote mid-market channel partner services for application management, database management and unified communications. Anaya previously ran her own marketing firm helping Autotask to build its brand and PR communications. Earlier, Anaya spent nearly a decade at Ingram Micro.

NetEnrich, meanwhile, plans to replace Anaya while continuing to expand its IT services portfolio for MSPs and mid-market solutions providers. Most recently, NetEnrich introduced a range of services for MSPs and solutions providers that have their own data centers.

We were obviously very disappointed and sad to see Jen go, said NetEnrich Senior VP and GM Justin Crotty, himself an Ingram veteran. However, Ingram is a strong and long-time partner of NetEnrich. They needed someone of Jens caliber and capabilities for this role and it was an understandably great opportunity for Jennifer. Well have the opportunity to work closely with Jen to grow our mutual business and we understand and support the move. At the end of the day Jennifer is a friend and we love and support her.

Anaya rejoins Ingram Micro just ahead of the third-annual Ingram Micro Cloud Summit (June  4-7, Scottsdale, Ariz.).

Read More About This Topic

• Memo to Justin Crotty: Will You Take Tim Tebow Back?
• Live Blog: Ingram Micro VTN Spring Invitational
• Distribution Watch: Westcon, Avnet, Ingram Micro
• Distribution Watch: Jenne, Avnet, Ingram Micro
• Distribution Watch: Tech Data, Avnet, Ingram Micro

Any major studio film these days is going to have a marketing campaign that includes some kind of online element. Often that means a trailer. Sometimes film clips are thrown in there too. But what every studio exec would really like is something about the film that goes viral that has people passing it on to friends. With Prometheus, the upcoming film from director Ridley Scott, Fox has scored a major viral victory.

First there was the TED talk from the future. The short video showed Guy Pierce, as fictional Weyland Industries head Peter Weyland, giving a TED talk in 2023. The piece was first screened at the real TED conference in February. According to the LA Times TED organizers helped to make the film look like what they envision a TED talk will really be like in the future. Heres that video. Its great.

Now Fox has released a second video. This one is about David, a robot who understands human emotions that he does not feel, and who is creepily life like. Actor Michael Fassbender plays David in this short made to look like a corporate video about a cool new product.

The latest video is almost a little movie into itself. We learn a lot about David and the world he lives and works in and the video is just incredibly entertaining.

On top of all of that theres this website for Weyland Industries. The movie promo site could easily be mistaken for an actual corporate website. My favorite bit is the about section. It includes the standard corporate information like number of employees: 837.53 MILLION. Secondary locations: 160 countries and 63 colonies. Theres a corporate time line that includes facts such as in 2042 Weyland Industries donated $5 billion to Little Explorers, a charity dedicated to the education of troubled middle school students.

There are several reasons this marketing is proving to be so effective. The movie (which is likely a prequel to Scotts Alien) has been shrouded in mystery. Sci-fi fans have been chomping at the bit to get any information they can about the films plot. The current marketing campaign provides lots of tasty tidbits.

The promos are also good enough to pull in movie lovers who have never seen Alien. This summer is going to be crowded. Prometheus will be up against a new Spider-Man, The Dark Knight Rises and The Avengers. Those franchise films are based on well-known heroes. Prometheus doesnt have that advantage so the film makers (and the studio) have had to be smarter about their marketing. Mystery + well done promos = marketing gold.

Will it help at the box office? That remains to be seen. The film hits theaters June 8th.

Follow me on Twitter at DorothyatForbes.

HILTON HEAD ISLAND, SC, Apr 18, 2012 (MARKETWIRE via COMTEX) –
NHS Health Solutions, Inc. (pinksheets:NHSH) is pleased to
announce that its subsidiary Mineseeker Operations Overseas Limited
(“Mineseeker”), a British Virgin Islands corporation, has entered
into a Memorandum of Understanding with USA-based Wamar
International, LLC.

This Agreement provides Wamar with representation rights in the MENA
region (Middle East and North African Arab speaking countries) and
commits both parties to enter in good faith negotiations to establish
a joint venture entity to handle contracts in this part of the world.

Wamar will provide offices at their international headquarters in
Amman, staffed by four marketing and technical personnel. The
business will be headed by Wamar’s special projects manager, Mr Nasri
Nowar, who has known Mineseeker for the last five years. Mr Nowar has
evaluated the Mineseeker product, having visited the technology
supplier in the USA with the Mineseeker team, and has reviewed the
photo mosaic process that forms an integral part of the Mineseeker
Multi-spectral Imaging Radar (MIR) product.

Mr. Nabil Barakat, President, CEO and Founder of Wamar International,
commented, “Wamar is excited about forming a relationship with
Mineseeker Operations. There is no doubt that this product is much
needed in the MENA region and in all countries affected by landmines.
The situation in our region has been very bad for many years and the
cost of locating and clearing landmines and unexploded ordnance has
been prohibitive as well as technically challenging. We believe that
the Mineseeker system is workable and can offer hope to the millions
of people affected by the landmine problem. I believe that Wamar has
the expertise, infrastructure and ability to make a big difference,
in conjunction with Mineseeker, with this most important humanitarian
effort.”

Mike Kendrick, CEO of Mineseeker, stated, “We are very pleased to
have joined forces with Wamar International to strengthen our
marketing efforts in this important region. Since we published the
initial results and images from Croatia that demonstrated the
potential of the system, Mineseeker has been in negotiations with
several companies with the intent of forming strategic alliances and
partnerships that would give our product the global reach it needs.”

From today’s date, all sales inquiries from the MENA area are being
passed to Wamar. This includes recent inquiries from Kuwait, Egypt
and Libya. Libya was in negotiations with Mineseeker until the 2011
revolution and the contract negotiation papers have now been passed
onto Wamar to recommence talks with the new transitional government.
At the time that negotiations were terminated, an initial contract
valued at $25 million was drafted to survey areas in the western
desert affected by World War Two landmines and unexploded ordnance.

Mr. Kendrick continued, “Our team has already established Mineseeker
Operations Southern Africa Ltd., which has led to substantive
contract negotiations. Furthermore, we have been contacted by several
companies around the world, including South and Central America as
well as South East Asia, and expect to announce further developments
in the near future.”

Wamar International LLC is a multinational group of companies and a
leading provider of premium services across several industry sectors
including power generation, oil and gas and aviation. It has offices
in the USA, Middle East, South Africa, South America and Asia.

www.wamar.com

Safe Harbor Statement
This release contains forward-looking
statements that relate to future events or performance. These
statements reflect the company’s current expectations and are made
pursuant to the Safe Harbor Provisions of the Private Securities
Litigation Reform Act of 1995. The company does not undertake to
update or revise these forward-looking statements, even if experience
or future changes make it clear that any projected results expressed
or implied in this or other company statements will not be realized.
Furthermore, readers are cautioned that these statements involve
risks and uncertainties, many of which are beyond the company’s
control, which could cause actual results to differ materially from
the forward-looking statements. Factors that could cause these
differences include, but are not limited to, the acceptance of our
products, lack of revenue growth, failure to realize profitability,
inability to raise capital and market conditions that negatively
affect the market price of our common stock. The Company disclaims
any responsibility to update any forward-looking statements.

ALL INQUIRIES REGARDING THIS NOTICE SHOULD BE ADDRESSED TO THE FOLLOWING CONTACT:
NHS Health Solutions, Inc.
Investor Relations
IR@nhshinc.com
(843) 410-8499

SOURCE: NHS Health Solutions, Inc.

mailto:IR@nhshinc.com

Copyright 2012 Marketwire, Inc., All rights reserved.

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BGR exclusively broke the news last November that Samsung’s vice president of consumer and enterprise services Gavin Kim had left the company to join Microsoft. As general manager of Windows Phone marketing, Kim was tasked with steering the future direction of the Windows Phone platform in the eyes of consumers and partners. In an interview with BGR at the time, Kim said he planned to win the hearts and minds of consumers, carriers, device manufacturers, developers and partners, and he said he viewed the new role as an amazing opportunity. Now, just five months after joining Microsoft, Kim has left the company. We can confirm that Gavin Kim has made a personal decision to leave Microsoft, a Microsoft spokesperson told ZDNet in a statement. We feel very good about the work he has done to set the team, and its new lead Eugene Ho, up for success. We wish him all the best. Kims reason for departing from Microsoft so soon after joining the company remains unknown.

Read

Tags: Gavin Kim, Marketing, microsoft, Windows Phone

Zach Epstein

MIAMI, April 18, 2012 /PRNewswire via COMTEX/ –
Spanish Broadcasting System, Inc., (SBS)

/quotes/zigman/5770221/quotes/nls/sbsa SBSA
-3.10%

is pleased to announce the appointment of Euridice Ventura to Vice President of Affiliate Marketing for Consolidated Operations for Spanish Broadcasting System, Inc, (SBS). Ms. Ventura will oversee all strategic partnerships with cable, satellite and telecom distributors and generate multi-platform distribution marketing initiatives for MegaTV. She will be responsible for leading marketing initiatives for all national and local distributors and directing creative and production efforts for client-specific consumer campaigns and industry-wide initiatives. She is also the liaison between SBS Radio, MegaTV, SBS Interactive and SBS Entertainment divisions. Based in Miami, Florida, Ms. Ventura will report directly to Albert Rodriguez, Chief Revenue Officer of SBS’ Consolidated Operations, Executive Vice President and General Manager of MegaTV.

Euridice has extensive experience in the broadcasting industry. She has worked for companies such as Radio Caracas Television (RCTV), E! Entertainment Television Latin America and Sony Pictures (AXN Latin America) as part of the programming team and as a producer, specializing on special music event productions, combining marketing and concert productions with television.

In 2004, she started her career at Spanish Broadcasting System, Inc. (SBS) when she had the opportunity to work in the different divisions of the company including corporate, television and radio. As Executive Producer she launched “Mega News” (an entertainment news show) and “Mega Especiales” (music/documentary specials), two original and top rated productions of MegaTV that were nominated and awarded by the Suncoast Chapter of the National Academy of Television Arts and Sciences (Emmy Award) in the US.

During her tenure at SBS as VP of Affiliate Relations and Special Projects for MegaTV, Ms. Ventura was able to launch MegaTV nationally with a breakthrough deal with DIRECTV on their premium DIRECTV Mas service.

“Euridice is a strong leader with a wealth of knowledge, and this leadership will be crucial to Spanish Broadcasting System, Inc. (SBS) continued growth,” said Albert Rodriguez, Chief Revenue Officer of SBS’ Consolidated Operations, Executive Vice President and General Manager of MegaTV. “Her passion, commitment to excellence and unparalleled industry experience makes her a key member of our company’s senior management team.”

Prior to rejoining Spanish Broadcasting System, Inc. (SBS), Ventura was part of the leading marketing team for the US Hispanic market at DIRECTV Inc. based out of New York, as the Acquisitions, Affinity & Affiliate Marketing Senior Manager for DIRECTV Mas. She continued to break ground and lead her team with the development of exclusive content and innovative marketing campaigns with music celebrities such as Alejandro Sanz and Chayanne.

In February 2011, she created the new Business Development department at Johnny Ventura & Asociados, a show business company dedicated to artists’ management, massive music events, content production for media such as TV and Internet plus media consultant services.

“I look forward to contributing to SBS’ success and to further develop its multimedia platform. Together with the great team we have at SBS, we will be able to continue to grow asset shares in all markets,” states Euridice Ventura.

Ventura received a B.A. in Mass Communications with a major in Broadcasting from Universidad Catolica Andres Bello in Venezuela. She is a multiple Emmy Award winner and nominee as Executive Producer for several outstanding television shows for the Hispanic market. Among her passions, is her affinity for music and movies.

www.mega.tv
www.lamusica.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at
www.spanishbroadcasting.com .

Media & Press Contact:

Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, vgomez@mega.tv

SOURCE Spanish Broadcasting System, Inc.

Copyright (C) 2012 PR Newswire. All rights reserved

/quotes/zigman/5770221/quotes/nls/sbsa

Add to portfolio

SBSA

Spanish Broadcasting System Inc. Cl A

US

: U.S.: Nasdaq

$
6.25

-0.20
-3.10%

Volume: 46,930
April 30, 2012 2:55p

P/E Ratio4.13
Dividend YieldN/A

Market Cap$25.96 million
Rev. per EmployeeN/A

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WASHINGTON, Apr 18, 2012 (BUSINESS WIRE) –
The
COPD Foundation (COPDF) today announced the appointment of
Jeanne Hamrick, former specialist in educational institution
communications and public affairs, to lead strategic communication
development, awareness marketing and campaign communications to expand
electronic, media and publication communication outreach.

“COPDF is pleased to welcome Ms. Hamrick, who has worked as a director
of communications with great success at two of the country’s most
prestigious, private college-preparatory schools,” says John W. Walsh,
president of the COPD Foundation. “With her outstanding experience in
creating award-winning publications and marketing materials, we’re
confident Ms. Hamrick will deliver high-level strategies for managing
our communication, media and social media outreach and significantly
further our goals to raise awareness of COPD.”

Prior to joining COPDF, Hamrick led St. Albans School’s communications
and community outreach efforts, including all emergency and crisis
communications, and developed electronic and social media platforms. In
addition, she served as advisor to the St. Albans School executive
leadership team. Prior to this, she played key roles in communications
at Landon School, Goodwill Industries International, Inc. and the U.S.
Chamber of Commerce.

Hamrick, who has worked as a journalist, received a B.A. in Mass
Communication from St. Bonaventure University.

“COPD is the nation’s third largest cause of death, killing more than
120,000 Americans each year and causing long-term disability — yet the
disease remains largely unrecognized,” Hamrick says. “COPDF is committed
to informing, empowering and engaging those who are affected by this
deadly disease, and I look forward to playing a critical role in helping
the organization expand and reach more individuals and communities
through a strategic, comprehensive and integrated approach to raising
awareness.”

About COPD Foundation

The mission of the COPD Foundation is to develop and support programs,
which improve the quality of life through research, education, early
diagnosis, and enhanced therapy for persons whose lives are impacted by
Chronic Obstructive Pulmonary Disease. The C.O.P.D. Information Line,
866-316-COPD (2673), is a toll-free number for information and referrals
on COPD, offering callers access to peer-to-peer patients and caregiver
associates.

Follow us on Facebook:
www.facebook.com/COPDFoundation

Follow us on Twitter:
www.twitter.com/COPDFoundation

SOURCE: COPD Foundation

CPR Communications
Stephanie Clark, 201-641-1911 x53
sclark@cpronline.com

Copyright Business Wire 2012

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ATLANTA, April 18, 2012 /PRNewswire via COMTEX/ –
Scribit (
www.scribit.com ) is the first web-based content marketing platform that enables businesses to easily find, publish and share quality content from premium brands to increase engagement and drive traffic to their sites. In addition to transforming how sharing works, Scribit lets businesses publish content with a single click making their sites more compelling, current and likely to drive revenues. Through strategic publishing relationships, Scribit offers access to millions of articles and videos from some of the best and biggest publishers including Business Insider, Discovery, Inc. and TVGuide.com, with more being added to the service daily. Scribit’s robust content spans a variety of industries including entertainment, technology, business and finance, making it easy for marketers to create deeper audience engagement, increase leads and sales. Organizations earn a thought leadership position by finding and sharing content, all within their company’s own digital properties including their websites, Facebook, Twitter and LinkedIn accounts.A recent study conducted by Nielsen and AOL stated that as social media continues to rise, 23 percent of shared messages include links to content. The ability to share content is important to consumers as it connects and identifies them with brands. “Scribit solves the biggest conundrum in social media/content marketing today: ‘Now that I have engaged my customers and prospects, how can I cost-effectively add content to keep their interest and get them back to my site?” said Gregg Freishtat, CEO of Scribit. “We are revolutionizing the way information is shared on the web by turning a business’ brand into the place consumers can find content from across the web. Currently, when you share third party content, you are pushing consumers away to other sites to read it. Now, with Scribit’s premium content, you can have a depth and breadth of content on your site and social pages as easily as friending someone on Facebook. As a result, consumers become more engaged with the brand, visit more often and spend more time on the site, all driving increased revenue. The feedback from the private beta reinforced the need for an innovative platform like this in the marketplace. We are thrilled to move into the next phase with public beta and launch Scribit to the public.”Many businesses confuse sharing curated content, which is a collection of third party snippets and links, with content that drives visitors and makes their site a robust source of great information. “The key to success in our competitive market is to stand out as a thought leader. A big part of that is what we put on our site and share. Scribit makes it really easy to find and publish great content from one interface, says Ashley Hunter, a Scribit beta customer. “What makes Scribit unique is that it not only engages our customers, but also keeps them on our social and web properties. As soon as we post content, we see an instant lift in our site traffic.”A free 30-day trial is available by visiting
www.scribit.com . Scribit pricing is based on the size of the website, starting as low as $50.00 per month with no long term contract.”Scribit will fundamentally change how consumers discover what they are searching for online. Rather than bouncing between various sites using Google, Facebook and Twitter as the starting point for discovery – Scribit lets businesses bring the best content from around the web to their properties and become the point of discovery for great content relevant to their business. Being between the consumer and the content they are seeking is the key to successful online marketing,” said Freishtat.

Scribit will be showcased at DEMO Spring 2012 in Santa Clara, CA on April 17 – 19, 2012 in the DEMO pavilion.About ScribitScribit is the first web-based content marketing platform enabling businesses to collect, publish and share quality content from across the Web while driving traffic to, and keeping it on, the company’s digital properties. Scribit maintains publishing relationships within the industry including Business Insider, Discovery, Inc. and TVGuide.com. Based in Atlanta, Scribit is led by an experienced senior management team that created Vertical Acuity, home of the world’s first Content Logistics Platform. Learn more about us at
www.scribit.com and
www.verticalacuity.com .

SOURCE Scribit

Copyright (C) 2012 PR Newswire. All rights reserved

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BUFFALO, N.Y., April 18, 2012 /PRNewswire via COMTEX/ –
Todd Merry has joined Delaware North Companies, a global leader in hospitality management and food service, as chief marketing officer. Merry will report to Chuck Moran, president and chief operating officer.

In the position, Merry will oversee Delaware North’s strategic global marketing organization, spanning all of its operating companies and locations on three continents.

One of Merry’s primary responsibilities will be to guide the company’s customer-centric mission as Delaware North serves nearly a half a billion customers each year in locations such as TD Garden in Boston, Yosemite National Park, Kennedy Space Center Visitor Complex and other travel, sports and gaming destinations around the world. He will lead all sales and marketing efforts throughout Delaware North’s global operations, with the additional responsibility of developing a strategy for effectively using the company’s customer data and technology to further its business objectives.

“We are excited to have someone of Todd’s background and expertise join our team,” Moran said. “His leadership roles with global organizations should align well with our efforts as Delaware North continues to grow throughout North America and the world.”

Merry joins Delaware North from the Unisys Corp., where he served as vice president of global marketing strategy and integrated programs, leading the development of marketing strategy. Prior to that, he was the vice president of customer insight and strategy for BJ’s Wholesale Club Inc., vice president /director for Digitas Inc., a global marketing services organization, and strategy partner for Miller Bainbridge and Partners in London, England.

Merry received a bachelor’s degree in classics and physics from Middlebury College and an MBA in international marketing from Boston University.

About Delaware North Companies

Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies has revenue exceeding $2.6 billion annually and 55,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit
www.DelawareNorth.com .

SOURCE Delaware North Companies

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