Watch: Amusing New ‘IMAX is Believing’ Branding Video Released

A ticket to somewhere else! The upcoming summer for IMAX is going to be rather epic, not only with The Dark Knight Rises coming in July featuring nearly an hour of footage shot in IMAX, but The Avengers kicks this off this weekend playing in IMAX 3D as well. Theyve also got Ridley Scotts Prometheus coming up, The Amazing Spider-Man, Peter Jacksons The Hobbit. IMAX has recently launched a new branding video to to promote: IMAX is Believing. The video features testimonials outside of IMAX theaters (like we used to record!) talking about how amazing the experience of seeing an IMAX movie is. Its fun, check it out!

For more info on their new IMAX is Believing slogan...

Sharper advertising picture brightens Russia’s CTC

* Net profit up 43 pct to $32.6 mln

* Revenue grows 15 pct to $191.1 mln

* Domashny, Peretz channels attract record audience shares

MOSCOW, May 3 (Reuters) – Higher advertising rates and
record viewing figures at two of its channels pushed up net
profit and revenue at Russian broadcaster CTC Media
beyond expectations in the first quarter.

Its ability to charge more for airtime in an advertising
recovery and to pull in more viewers at its Domashny and Peretz
channels helped lift net profit 43 percent from last year to
$32.6 million, or $0.21 per share.

Revenue grew 15 percent to $191.1 million.

The average audience...

Webgistix SmartFill(TM) Extends Integration with eBay Stores to Automate Order …

LAS VEGAS, Apr 17, 2012 (BUSINESS WIRE) –
Webgistix
Corporation, the global leader in eCommerce order fulfillment, today
announced it has expanded the integration of its SmartFill(TM)
order-fulfillment platform with eBay Stores, enabling eBay sellers to
fully automate order processing and outsource order fulfillment with no
custom software development. The announcement was made at ChannelAdvisor
Catalyst 2012, where Webgistix is demonstrating...

Obama to speak to students about higher education

(05-04) 03:01 PDT WASHINGTON (AP) –

President Barack Obama will stress the importance of an affordable higher education Friday in Virginia, a state that is key to his re-election hopes.

The president will speak with students and parents at an Arlington high school about his efforts to prevent interest rates on federal subsidized student loans from doubling on July 1.

Obama will hold a morning round-table discussion with a group of seniors and their parents. Then hell speak to a larger group of parents, juniors and seniors about the importance of having a fair shot at an affordable higher education and the skills needed to find a good job.

In the afternoon,...

Ogilvy Chairman Lazarus Steps Back

After 41 years at Ogilvy amp; Mather, Shelly Lazarus is calling it a day.

Lazarus, who retained her chairman role after Miles Young became global CEO in January 2009, will now cede that title to Young as well. Effective July 1, shell simply be known as chairman emeritus.

In a statement, Young described Lazarus as an exceptional individual, an outstanding leader and an inspirational evangelist for branding.

Young added that for 15 years she has guided the agency of David Ogilvy perfectly to the letter and the spirit of the agency.

When parent company WPP Group named Young to succeed Lazarus, she had run the global agency for 12 years. Along the way, she forged...

Photo Release — Competitive Technologies, Inc. Rolls Out National Advertising …

FAIRFIELD, Conn., May 4, 2012 (GlobeNewswire via COMTEX) –
Competitive Technologies, Inc. (otcqx:CTTC) today announced the rollout of its national advertising campaign to promote the sale and use of its innovative Calmare(R) pain therapy medical device featuring the revolutionary Scrambler Therapy(TM) technology. For more information on Scrambler Therapy(TM) visit Professor Giuseppe Marineo’s official website at
http://www.scramblertherapy.org/english.htm .

A photo accompanying this...

Neolane Introduces New Features that Transform Anonymous Marketing Prospects …

LOS ANGELES, Apr 18, 2012 (BUSINESS WIRE) –
Conversational marketing technology provider Neolane
today announced new features associated with Neolane
Interaction(TM), the company’s application for fusing inbound and
outbound marketing campaigns and offers. Marketers can now interact with
anonymous prospects online who are not in their database and generate
tailored offers with unprecedented scalability and performance. Neolane
...

Develop a Consistent Social Media Branding Strategy to Grow Business

Social networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be a good way to make your firm look unprofessional or out of touch. Attorneys and firms that participate in social networks must do so with a targeted strategy.

Before beginning the process of setting up accounts and profiles, take the time to put some thought into your brand. In social media situations, developing a personal brand is particularly important. Personal branding...

Code of Ethics for Overseas Education Agents


HONG KONG — Australia, Britain, Ireland and New Zealand have jointly issued an international code of ethics for education agents who recruit overseas students.

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The code, know as the London Statement, was drafted in March and unveiled in late April amid concerns about fraudulent practices by unscrupulous agents. It calls for all agents to conduct their business professionally and responsibly.

According to Pat Killingley, director...