eLayaway, Inc. Announces New Branding Strategy
TALLAHASSEE, FL, Jan 17, 2012 (MARKETWIRE via COMTEX) –
As part of an initiative to strengthen and expand its
marketability, eLayaway, Inc. (otcqb:ELAY)
/quotes/zigman/598300 ELAY
-40.00%
, today
announced it is expanding its corporate brand structure to create a
more streamlined and effective sales strategy. Through the formation
of a new wholly owned subsidiary named DivvyTech Systems, Inc.
(“DivvyTech”), the Company will improve its ability to communicate
its core strengths and support a broader market with payment
solutions beyond layaway. DivvyTech will manage eLayaway, Inc.’s
proprietary payment technology that currently powers eLayaway’s
various brands.
“DivvyTech is developing breakthrough payment technologies,” said
Sergio Pinon, Chief Executive Officer of ELAY and DivvyTech. “Thanks
to the flexibility built into our core technology, we are able to
enhance existing payment processes and create new, innovative ones.”
By leveraging and diversifying the technology built to support the
automation and management of scheduled installment payments,
DivvyTech will be able to provide customizable payment solutions to
retailers, healthcare providers, financial institutions, leasing
companies, collection agencies, payment processors and the travel
industry. Additionally, distributors and manufacturers will benefit
from DivvyTech’s logistic solutions, which are currently under
development to help improve supply-chain management efficiencies.
DivvyTech will be a B2B payment technology company, while the brands
it manages will serve the consumer, small business, middle market and
enterprise-level companies.
“This new branding strategy will enhance our sales and marketing
efforts by expanding our reach and properly communicating the
difference between the technology and the products and solutions it
supports,” stated Sue Jones, Chief Operating Officer of ELAY and
DivvyTech.
About eLayaway, Inc. and DivvyTech Systems, Inc.
DivvyTech Systems,
Inc., a wholly-owned subsidiary of eLayaway, Inc., develops automated
payment solutions designed to support layaway, leasing,
micro-lending, layaway-credit hybrids and credit denial conversion
programs. DivvyTech is responsible for managing eLayaway.com,
eLayawaySPORTS.com, eLayawayHEATH.com, eLayawayTRAVEL.com,
eLayawayMALL.com and eApartado.com. The Company has offices in
Tallahassee, FL, Salt Lake City, UT, and Portland, OR.
Safe Harbor Statement
This report includes forward-looking
statements covered by the Private Securities Litigation Reform Act of
1995. Because such statements deal with future events, they are
subject to various risks and uncertainties and actual results for the
current fiscal year and beyond could differ materially from the
Company’s current expectations. Forward-looking statements are
identified by words such as “anticipates,” “projects,” “expects,”
“plans,” “intends,” “believes,” “estimates,” “targets,” and other
similar expressions that indicate trends and future events. Factors
that could cause the Company’s results to differ materially from
those expressed in forward-looking statements include, without
limitation, variation in demand and acceptance of the Company’s
products and services, the frequency, magnitude and timing of any or
all raw-material-price changes, general business and economic
conditions beyond the Company’s control, timing of the completion and
integration of acquisitions, the consequences of competitive factors
in the marketplace, cost-containment strategies, and the Company’s
success in attracting and retaining key personnel. Additional
information concerning factors that could cause actual results to
differ materially from those projected is contained in the Company’s
filing with The Securities and Exchange Commission. The Company
undertakes no obligation to revise or update forward-looking
statements as a result of new information since these statements may
no longer be accurate or timely.
For more information, please visit
www.DivvyTech.com .
Contact:
Jesse Stickle
eLayaway, Inc.
(850) 219-4550
pr@DivvyTech.com
SOURCE: eLayaway
mailto:pr@DivvyTech.com
Copyright 2012 Marketwire, Inc., All rights reserved.
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Jan. 26, 2012 3:57p
Tags: Branding