An affluent community in the US state of Connecticut is coming to terms with a fire that killed an advertising executives three children and parents. Madonna Badger was unable to save her daughters – a 10-year-old and seven-year-old twins – and her parents as flames devoured her waterfront home. Neighbours said they were awoken by [...]
Rihanna’s ads for Armani were hailed as the sexiest of the year in Advertising Age magazine. (Internet Image) Thu, December 29, 2011 – 12:07 AM
NEW YORK, Dec. 28, 2011 /PRNewswire/ — Online advertising took significant leaps forward in 2011, and, riding a wave of technological advancements and savvy companies looking at not just click-through rates but actual visitor engagement, should continue to generate positive brand awareness in 2012, according to global food advertising network Gourmet Ads. For the past [...]
In what looks like a firesale, Call Genie has acquired US-based mobile analytics and advertising network company VoodooVox, which has raised a ton of venture capital from investors like Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures. VoodooVox provides demographic information on phone calls and mobile ad traffic in real-time, [...]
Four women in Detroit were found dead in two car trunks Sunday. Their connection to a website offering escort services is reviving an ongoing debate about the right of online media outlets to host advertising that many say enables criminal activity. Skip to next paragraph
At first glance, this chart (below) of GDP percentage growth plotted alongside organic revenue growth of three large ad agency holding companies suggests that advertising revenues are a lousy predictor of broader economic growth in the US economy. Think again. The problem with GDP growth stats, as macroeconomists know, is that the Bureau of Economic [...]
Advertising agencies are working through the Christmas holiday period to meet a Treasury request for proposals to provide the advertising and communications campaigns that will accompany the Governments partial privatisation agenda over the next three years. While no budget is given for the contract, it is likely to be one of the largest new pieces [...]
aviationblog.dallasnews.com: Southwest Airlines Co. and some other carriers are fighting the US Department of Transportation over a new airfare advertising rule scheduled to take effect next month, saying the change violates their free speech rights. For decades, airline ticket prices have been advertised separately from government-mandated taxes and fees. That will change on Jan. 24, [...]
CLEVELAND, Dec. 28, 2011 — /PRNewswire/ — Understanding the legal issues related to protection of intellectual property is critical for every communications practitioner. Thats why Sharon Toerek, intellectual property attorney, Partner of the Cleveland Firm Licata Toerek and president of the American Advertising Federation of Cleveland, will be discussing issues like ownership of creative work, [...]
HOUSTON — BP is launching a new nationwide television advertising campaign to update the American people on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon accident and subsequent oil spill. The initial advertisement in the series, which debuted Dec. 26, marks the first time [...]