Mobile Search Advertising to Be Discussed on Live Search Marketing Now Webcast …

Mobile Search Advertising-Where are we now and where do we go from here? will feature Greg Sterling of Search Engine Land and Gagan Kanwar of Marin Software in a live webcast about the latest in mobile search advertising.

Redding, CT (PRWEB) May 04, 2012

On Tuesday, May 15 at 1 PM EDT, Search Marketing Now presents Mobile Search Advertising-Where are we now and where do we go from here? a free webcast for marketers and advertisers looking for insight into mobile search advertising.

Registration is open at Search Marketing Now.

Gone are the days when mobile advertising would be considered experimental. It seems everyone has a smart phone or some sort of tablet. Most important- more and more people are making purchase decisions solely with mobile devices. That makes advertising on those devices an integral component to successful marketing campaigns.

What are the trends in mobile search today? How can marketers determine ROI when the result of a mobile click may be an offline conversion? Can and should mobile and PC campaigns work together?

Greg Sterling, a leading mobile search industry expert, and Gagan Kanwar, Director of Research and Partners at Marin Software, will explain how the emergence of smart phones and tablets have changed search advertising. They will be including vital current research data on mobile search trends and projections, that will help advertisers optimize their mobile search opportunities.

Topics will include: current trends in Mobile search campaigns-tablet- vs- smartphones -vs -PCs; the importance and role of calls and in-store visits in mobile search conversions; the role of mobile devices in the new, more complex multi-channel purchase process; how to optimize mobile search campaigns for specific mobile devices; and how to track to increase conversions.

This webcast is sponsored by Marin Software. Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Medias mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX Advanced, SMX East , SMX Social Media Marketing, SMX West, and other SMX conferences. Third Door Media also publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

For the original version on PRWeb visit: www.prweb.com/releases/prweb2012/5/prweb9475112.htm

Barnes & Noble Launches National Advertising Campaign For NOOK Simple Touch(TM …

NEW YORK, May 03, 2012 (BUSINESS WIRE) –
–Demand for Hottest New eReader in the Market Exceeding Expectations

–Company Quickly Ramping Production to Fill Orders and Ensure Stores are Stocked

Barnes & Noble, Inc.

/quotes/zigman/132169/quotes/nls/bks BKS
-2.34%



, the leading retailer
of content, digital media and educational products, today introduced a
major new advertising campaign for hot-selling NOOK Simple Touch with
GlowLight by Barnes & Noble, the world’s first E Ink Reader with
patent-pending lighting technology, and the only E Ink Reader made for
bedtime reading.

Since its launch just weeks ago, critical acclaim and high customer
demand for NOOK Simple Touch with GlowLight have made it the hottest
Reader on the market, far exceeding the company’s expectations, in fact
the device is temporarily sold out. Barnes & Noble is building new
devices as fast as it can and expects to have more stock in Barnes &
Noble stores soon. Customers are encouraged to place orders for the
popular Reader at
www.nook.com
and in stores.

The “Read in Bed” advertising campaign highlights how Barnes & Noble’s
GlowLight technology solves the number-one problem couples have in bed —
having their sleep interrupted, or being prevented from falling asleep,
when their partner reads with the light on. The multi-faceted campaign,
developed by Barnes & Noble with Mullen (
www.mullen.com )
includes a television commercial complemented by print and online
advertising.

“A light has always been the most requested feature on our E Ink
Readers, which makes sense because we know two-thirds of people read in
bed,” said Glenn Kaplan, Creative Director at Barnes & Noble, Inc. “We
also know that for as long as there have been beds, and books, there’s
been a common clash between couples at bedtime: Lights on, to read? Or
off, to sleep? Our new campaign sheds light on this age-old issue and
celebrates its resolution with NOOK Simple Touch with GlowLight, the
first device ever that’s as good in the bedroom as it is on the beach.”

At the center of the campaign is a 30-second television commercial. The
spot, directed by Joaquin Baca-Asay from MJZ, is shot in a cinematic
style showcasing the magic readers feel when they immerse themselves in
a book at night and beautifully illustrates the benefit that GlowLight
brings to people who love to read in bed.

The commercial opens with a nighttime montage of couples in bed, with
one partner reading and the other trying to sleep — unsuccessfully
because of the intrusive reading light. The opening VO asks: “Do you
read in bed? Do you need a lamp to see? Don’t you wish there was light
that would not keep them up all night?” Sleepy partners are shown
covering their eyes with a pillow, rolling over in frustration and
finally turning off the light. And then magically the bedtime reading
debate is resolved, as a woman reading in bed turns the NOOK GlowLight
on and immerses herself in her book as her partner switches the bedside
light off and falls blissfully asleep. The spot closes with a VO: “Our
newest NOOK now comes with Glow. Introducing NOOK SimpleTouch with
GlowLight, the only eReader made for bedtime reading.”

A spirited series of print ads is also included in the campaign, with
taglines that include “Amazing in bed” and a playful jab at a
competitor: “Sorry, Kindle, you’re just not that good in bed.”

The new “Read in Bed” campaign for NOOK Simple Touch with GlowLight is a
companion to the “What’s Your NOOK?” campaign currently running in
support of NOOK Tablet(TM); both were developed by Barnes & Noble with
Mullen. The campaign is targeted to the frequent reader and includes a
media mix of primetime and cable television, high impact digital
placements and print media.

The “Read in Bed” broadcast commercial will air nationally during
top-rated network shows. The :30 spot debuts tonight on NBC Universal’s 30
Rock, Parks & Recreation and CBS’ Person of Interest.
Print and online ads will run in major outlets including The New York
Times Book Review, PEOPLE and on NPR. And, on May 4, the ad will be
part of a YouTube homepage takeover.

Customers should visit
www.NOOK.com
or visit the NOOK Digital Shops(TM) and displays in one of
Barnes & Noble’s nearly 700 bookstores for more information, or to order
NOOK Simple Touch with GlowLight.

About NOOK(R) from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read
what you love, anywhere you like(TM) with a fun, easy-to-use and immersive
digital reading experience. With NOOK, customers gain access to Barnes &
Noble’s expansive NOOK Store(TM) of more than 2.5 million
digital titles, and the ability to enjoy content across a wide array of
popular devices. NOOK Tablet(TM) is Barnes & Noble’s fastest,
lightest tablet with the best in entertainment from top services and
everything you want in a tablet at a great value ($199 for NOOK Tablet —
8GB, and $249 for NOOK Tablet — 16GB). Both NOOK Tablet and the
award-winning NOOK Color(TM) ($169) feature a stunning 7-inch
VividView(TM) Color Touchscreen to read all of the content you
love, shop popular apps, connect via email, browse the Web and more.
NOOK Simple Touch(TM) ($99) is the fastest, easiest to use
reader with the world’s best reading screen and the longest battery life
and NOOK Simple Touch with GlowLight(TM) ($139) features patent-pending
lighting technology that makes it perfect for reading at bedtime and on
the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in
any of its nearly 700 bookstores, as well as free Wi-Fi(R)
connectivity to enjoy the Read In Store(TM) feature to read NOOK
Books(TM) for free, and the More In Store(TM) program,
which offers free, exclusive content and special promotions. Barnes &
Noble was the first company to offer digital lending for a wide
selection of books through its LendMe(R) technology, available
through NOOK eReading products. Find NOOK devices in Barnes & Noble
stores and online at
www.nook.com ,
as well as at Best Buy, Walmart, Staples, Target, Radio Shack,
Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores,
Office Depot, Fry’s Electronics, Kmart, hhgregg, Sears and Systemax Inc.
retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers
to enjoy any book, anytime, anywhere with its free NOOK Reading Apps(TM),
available at
www.nook.com/freenookapps .
Customers can use Barnes & Noble’s free eReading software to access and
read books from their personal Barnes & Noble digital library on devices
including iPad(TM), iPhone(R), iPod touch(R),
Android(TM) smartphones and tablets, PC and Mac(R).
Lifetime Library(TM) helps ensure that Barnes & Noble customers will always
be able to access their digital libraries on NOOK products and
software-enabled devices and BN.com.
Barnes & Noble also offers NOOK Study(TM) (
www.nookstudy.com ),
an innovative study platform and software solution for higher education,
NOOK Kids(TM) (
www.nookkids.com ),
a collection of digital picture and chapter books for children, and NOOK
Books en espanol(TM) (
http://www.barnesandnoble.com/ebooksenespanol ),
the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new
NOOK Book releases, Free Friday(TM) NOOK Books and more, follow
us on
www.twitter.com/nookBN
and
www.facebook.com/nook .

About Barnes & Noble, Inc.

Barnes & Noble, Inc.

/quotes/zigman/132169/quotes/nls/bks BKS
-2.34%



, the world’s largest bookseller and a
Fortune 500 company, operates 691 bookstores in 50 states. Barnes &
Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes &
Noble, also operates 641 college bookstores serving over 4.6 million
students and faculty members at colleges and universities across the
United States. Barnes & Noble conducts its online business through
BN.com (
www.bn.com ),
one of the Web’s largest e-commerce sites, which also features more than
two million titles in its NOOK Bookstore(TM) (
www.bn.com/ebooks ).
Through Barnes & Noble’s NOOK(TM) eReading product offering, customers can
buy and read digital books and content on the widest range of platforms,
including NOOK devices, partner company products, and the most popular
mobile and computing devices using free NOOK software. Barnes & Noble is
proud to be named a J.D. Power and Associated 2012 Customer Service
Champion and is only one of 50 U.S. companies so named.

General information on Barnes & Noble, Inc. can be obtained via the
Internet by visiting the company’s corporate website:
www.barnesandnobleinc.com .

NOOK(R), NOOK Tablet(TM), NOOK Simple Touch with
GlowLight(TM) , NOOK Simple Touch (TM), NOOK Color(TM),
Reader’s Tablet(TM), Best-Text(TM), NOOK Store(TM),
NOOK Bookstore(TM),NOOK Magazines(TM),
VividView(TM), NOOK Newspapers(TM), FREE NOOK Reading
Apps(TM), NOOK Kids(TM),NOOK Digital Shop(TM),
Read In Store(TM),More In Store(TM),LendMe(R),NOOK Library(TM),NOOK Books en espanol(TM),
NOOK Study(TM), Lifetime Library(TM) and Read What You
Love. Anywhere You Like(TM) are trademarks of Barnes & Noble,
Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (
www.bn.com/twitter ),
Facebook (
http://www.facebook.com/barnesandnoble )
and YouTube (
http://www.youtube.com/user/bnstudio ).

SOURCE: Barnes & Noble, Inc.

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com

Copyright Business Wire 2012

/quotes/zigman/132169/quotes/nls/bks

Add to portfolio

BKS

Barnes & Noble Inc.

US

: U.S.: NYSE


$
18.36

-0.44
-2.34%

Volume: 2.23M
May 16, 2012 4:01p

P/E RatioN/A
Dividend YieldN/A

Market Cap$1.14 billion
Rev. per Employee$203,449

/quotes/zigman/132169/quotes/nls/bks

Add to portfolio

BKS

Barnes & Noble Inc.

US

: U.S.: NYSE


$
18.36

-0.44
-2.34%

Volume: 2.23M
May 16, 2012 4:01p

P/E RatioN/A
Dividend YieldN/A

Market Cap$1.14 billion
Rev. per Employee$203,449

Financial Glossary

Words used in this article:





Sharper advertising picture brightens Russia’s CTC

* Net profit up 43 pct to $32.6 mln

* Revenue grows 15 pct to $191.1 mln

* Domashny, Peretz channels attract record audience shares

MOSCOW, May 3 (Reuters) – Higher advertising rates and
record viewing figures at two of its channels pushed up net
profit and revenue at Russian broadcaster CTC Media
beyond expectations in the first quarter.

Its ability to charge more for airtime in an advertising
recovery and to pull in more viewers at its Domashny and Peretz
channels helped lift net profit 43 percent from last year to
$32.6 million, or $0.21 per share.

Revenue grew 15 percent to $191.1 million.

The average audience share for Domashny, which targets women
aged 25 to 59, rose to 3.7 percent from 2.8 percent a year ago.

Peretz, which focuses on men and women in that same age
group, grew its share from 2 percent to 2.6 percent.

The group – the biggest non-state controlled broadcaster in
Russia – also operates the CTC network, the third-most popular
channel in the quarter with 11 percent audience share.

Rapid revenue growth was to a large extent driven by the
strong performance of the Domashny and Peretz TV channels,
Uralsib analysts said, adding the results were much better than
expected.

CTC, which runs entertainment channels and production
companies in Russia and other former Soviet states, also said
operating income before depreciation and amortisation (OIBDA)
rose 38 percent to $55.1 million for a 28.8 percent margin.

Acting chief executive Boris Podolsky said CTC had invested
in in-house content production, buying programmes, operations
and overall expansion of the business.

He added it would continue to invest in this way, which
would take a toll on the OIBDA margin.

The company had said it would cut the 2012 dividend payout
to $80 million, from $130 million in 2011, in favour of
investing in programming, after a small decline in the audience
share of its flagship CTC channel.

CTC Media is 38 percent owned by Swedens Modern Times Group
, while National Media Group – one of the largest
private media holdings in Russia – o wns a 25 percent stake.

Photo Release — Competitive Technologies, Inc. Rolls Out National Advertising …

FAIRFIELD, Conn., May 4, 2012 (GlobeNewswire via COMTEX) –
Competitive Technologies, Inc. (otcqx:CTTC) today announced the rollout of its national advertising campaign to promote the sale and use of its innovative Calmare(R) pain therapy medical device featuring the revolutionary Scrambler Therapy(TM) technology. For more information on Scrambler Therapy(TM) visit Professor Giuseppe Marineo’s official website at
http://www.scramblertherapy.org/english.htm .

A photo accompanying this release is available at

http://www.globenewswire.com/newsroom/prs/?pkgid=12732

“We are pleased to announce that “Today in America” hosted by Football Hall of Famer and retired Pittsburgh Steeler Terry Bradshaw, will air segments featuring our Calmare device on CNN affiliate TV stations in Philadelphia, PA, and Portland, OR,” said Johnnie D. Johnson, CTTC’s CEO. “The “Today in America” segments will air in Portland and Philadelphia throughout the month of May and will air nationally and in 25 regional markets throughout the country over the next several months.” To view the feature online, visit:
http://www.competitivetech.net/TodayInAmerica .

“The six minute infomercial shows patient treatment at the Staten Island clinic of Dr. Jack D’Angelo followed by a description of treatment protocol,” Mr. Johnson added. “We believe that seeing the treatment administered and described by Dr. D’Angleo will reinforce the increased interest many patients and physicians have shown in our Calmare device over the past several months and lead to increased sales in the remainder of 2012.” For more information about the Calmare device, visit
www.calmarett.com .

“Our U.S. advertising program also includes focused print advertisements,” Mr. Johnson continued. “We are targeting military healthcare professionals as well as both medical professionals and patients concerned with cancer-related pain relief. We are already seeing the positive results of this targeted plan with the late March 2012 purchase of two devices which are now in use at Brooke Army Medical Center in Texas.”

About Competitive Technologies, Inc.

Competitive Technologies is a global leader in developing and commercializing innovative products and technologies. CTTC is multifaceted, providing distribution, patent and technology transfer, sales and licensing services. CTTC’s staff is focused on the needs of customers and matching those requirements with commercially viable products or technology solutions.

CTTC is the licensed worldwide distributor of the non-invasive Calmare(R) pain therapy medical device, which incorporates the biophysical “Scrambler Therapy(TM)” technology developed in Italy by CTTC’s client, Professor Giuseppe Marineo to treat neuropathic pain, including cancer pain. The Calmare(R) device is currently being manufactured for sale by CTTC’s partner, GEOMC Co., Ltd. of Seoul, Korea. For more information on the device, visit
www.calmarett.com . Visit CTTC’s website:
www.competitivetech.net .

Statements made about our future expectations are forward-looking statements and subject to risks and uncertainties as described in our most recent Annual Report on Form 10-K for the year ended December 31, 2011, filed with the SEC on April 16, 2012, and other filings with the SEC, and are subject to change at any time. Our actual results could differ materially from these forward-looking statements. We undertake no obligation to update publicly any forward-looking statement.

This news release was distributed by GlobeNewswire,
www.globenewswire.com

SOURCE: Competitive Technologies, Inc.

CONTACT: Direct inquiries to:
Jean Wilczynski
IR Services, LLC
(860.434.2465
info@corpirservices.com

(C) Copyright 2010 GlobeNewswire, Inc. All rights reserved.

Financial Glossary

Words used in this article:





Comporium Media Services Offers Mobile, Web, Print and Cable TV Advertising

ROCK HILL, S.C., May 04, 2012 (BUSINESS WIRE) –
Comporium announced that it is offering a comprehensive advertising
portfolio through its Media Services –

http://www.comporium.com/business-advertising-overview/

– to assist local businesses capitalize on “local search” to ensure
their customers in their markets find them easier.

The new Comporium Media Services portfolio includes mobile, web, print
and cable TV advertising for its business clients. The company also
named David Little as Director of Corporate Media Sales for the new
unit. Little was promoted from assistant general manager — Publishing.

“Media Services presents a robust multimedia advertising platform that
can help businesses market themselves and grow,” said Comporium’s Glenn
McFadden, executive vice president and chief operating officer.

Comporium Media Services provides advertising services as follows: print
and Internet Yellow Pages, direct mail, web solutions, mobile marketing,
email marketing, social media and cable TV advertising.

In addition, Comporium offers “Deals of the Day,” which is a popular
discount program that drives foot traffic to the business that is
offering a discount to consumers who have registered to receive notices
of the specials.

McFadden added that while the trend is going toward the online
advertising media, the traditional telephone directory and direct mail
campaigns are proven to remain effective tools. The Comporium phone
books offer a wide assortment of options, and direct mail uses
sophisticated methods of reaching consumers who are more likely to
purchase.

“The print advertising complements businesses’ websites to help generate
leads and capture orders,” McFadden said. “Likewise, TV ads are
affordable and can raise consumers’ awareness of products and services.
By combining TV, print and digital media, we could be the ‘one-stop
shop’ for advertisers, which will give them bundled packages that will
help them reduce their upfront costs and stretch their marketing
dollars.”

About Comporium

Comporium makes life easier for its residential and commercial customers
to access a broad range of communications services, including local
telephone, long distance, wireless, cable TV, Internet, security, and
media services. Please visit
www.comporium.com
for more information.

Photos/Multimedia Gallery Available:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50266047&lang=en

SOURCE: Comporium

Comporium
Glenn McFadden, 803-326-6464
glenn.mcfadden@comporium.com

Copyright Business Wire 2012

Financial Glossary

Words used in this article:





Lamar Advertising Company Announces First Quarter 2012 Operating Results

BATON ROUGE, La., May 3, 2012 (GlobeNewswire via COMTEX) –
Lamar Advertising Company

/quotes/zigman/60648/quotes/nls/lamr LAMR
+1.07%



a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the first quarter ended March 31, 2012.

First Quarter Results

Lamar reported net revenues of $266.2 million for the first quarter of 2012 versus $255.2 million for the first quarter of 2011, a 4.3% increase. Operating income for the first quarter of 2012 remained relatively constant over the same period in 2011 at $25.8 million. There was a net loss of $22.8 million for the first quarter of 2012 compared to a net loss of $13.2 million for the first quarter of 2011, an increase of $9.6 million primarily resulting from a $30.0 million loss on debt extinguishment related to the settlement of approximately $583.1 million in aggregate principal amount of Lamar Media’s 6 5/8% Notes due 2015. These notes were tendered pursuant to Lamar Media’s tender offer for up to $700 million of its 6 5/8% Notes due 2015, which expired on February 24, 2012.

Adjusted EBITDA, (defined as operating income before non-cash compensation, depreciation and amortization and gain on disposition of assets – see reconciliation to net loss at the end of this release) for the first quarter of 2012 was $99.8 million versus $95.2 million for the first quarter of 2011, a 4.9% increase.

Free cash flow (defined as Adjusted EBITDA less interest, net of interest income and amortization of financing costs, current taxes, preferred stock dividends and total capital expenditures – see reconciliation to cash flows provided by operating activities at the end of this release) for the first quarter of 2012 was $44.2 million as compared to $26.7 million for the same period in 2011, an increase of 65.7%.

Pro forma net revenue for the first quarter of 2012 increased 4.1% and pro forma Adjusted EBITDA increased 5.1% as compared to the first quarter of 2011. Pro forma net revenue and Adjusted EBITDA include adjustments to the 2011 period for acquisitions and divestitures for the same time frame as actually owned in the 2012 period. Tables that reconcile reported results to pro forma results and operating income to outdoor operating income are included at the end of this release.

Liquidity

As of March 31, 2012, Lamar had $277.5 million in total liquidity that consists of $241.6 available for borrowing under its revolving senior credit facility and $35.9 million in cash and cash equivalents.

First Quarter Significant Transactions

Notes Offering. On February 9, 2012, Lamar’s wholly owned subsidiary, Lamar Media Corp., closed a private placement of $500 million in aggregate principal amount of 5 7/8% Senior Subordinated Notes due 2022, which resulted in net proceeds to Lamar Media of approximately $489 million.

Tender Offer. On February 27, 2012, Lamar Media accepted for purchase $583.1 million in aggregate principal amount of its outstanding 6 5/8% Senior Subordinated Notes due 2015, 6 5/8% Senior Subordinated Notes due 2015 — Series B and 6 5/8% Senior Subordinated Notes due 2015 — Series C (collectively the “6 5/8% Notes”) that were tendered pursuant to its previously announced tender offer to purchase, for cash, up to $700 million of the 6 5/8% Notes. The aggregate cash payments (including early tender consideration and accrued and unpaid interest) made by Lamar Media pursuant to the tender offer totaled $613.9 million. Currently, Lamar Media has approximately $260.0 million in aggregate principal amount of its 6 5/8% Notes outstanding.

Guidance

For the second quarter of 2012 the Company expects net revenue to be approximately $303 million. On a pro forma basis this represents an increase of approximately 3%.

Forward Looking Statements

This press release contains forward-looking statements, including the statements regarding guidance for the second quarter of 2012. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in these forward-looking statements. These risks and uncertainties include, among others, (1) our significant indebtedness; (2) the state of the economy and financial markets generally and the effect of the broader economy on the demand for advertising; (3) the continued popularity of outdoor advertising as an advertising medium; (4) our need for and ability to obtain additional funding for operations, debt refinancing or acquisitions; (5) the regulation of the outdoor advertising industry; (6) the integration of companies that we acquire and our ability to recognize cost savings or operating efficiencies as a result of these acquisitions; (7) the market for our Class A common stock and (8) other factors described in our filings with the Securities and Exchange Commission, including the risk factors included in Item 1A of our 2011 Annual Report on Form 10-K, as supplemented by any risk factors contained in our Quarterly Reports on Form 10-Q. We caution investors not to place undue reliance on the forward-looking statements contained in this document. These statements speak only as of the date of this document, and we undertake no obligation to update or revise the statements, except as may be required by law.

Use of Non-GAAP Measures

Adjusted EBITDA, free cash flow, pro forma results and outdoor operating income are not measures of performance under accounting principles generally accepted in the United States of America (“GAAP”) and should not be considered alternatives to operating income, net loss, cash flows from operating activities, or other GAAP figures as indicators of the Company’s financial performance or liquidity. The Company’s management believes that Adjusted EBITDA, free cash flow, pro forma results and outdoor operating income are useful in evaluating the Company’s performance and provide investors and financial analysts a better understanding of the Company’s core operating results. The pro forma acquisition adjustments are intended to provide information that may be useful for investors when assessing period to period results. Our presentations of these measures may not be comparable to similarly titled measures used by other companies. Reconciliations of these measures to GAAP are included at the end of this release.

Conference Call Information

A conference call will be held to discuss the Company’s operating results on Thursday, May 3, 2012 at 2:00 p.m. central time. Instructions for the conference call and Webcast are provided below:

Conference Call

1-334-323-0520 or
All Callers: 1-334-323-9871
Passcode: Lamar

Replay: 1-334-323-7226
Passcode: 70081010
Available through
Monday, May 7,
2012 at 11:59 p.m.
eastern time

www.lamar.com

www.lamar.com Available through
Monday, May 7,
2012 at 11:59 p.m.
eastern time

General Information

Lamar Advertising Company is a leading outdoor advertising company currently operating over 150 outdoor advertising companies in 44 states, Canada and Puerto Rico, logo businesses in 22 states and the province of Ontario, Canada and approximately 60 transit advertising franchises in the United States, Canada and Puerto Rico.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF
OPERATIONS
(UNAUDITED)
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE
DATA)
Three months ended
March 31,

Three months ended
———————–

2012 2011
———– ———-

Net revenues $266,238 $255,202
———– ———-

Operating expenses (income)
Direct advertising expenses 103,423 99,551
General and administrative
expenses 51,314 49,353
Corporate expenses 11,659 11,133
Non-cash compensation 2,612 2,132
Depreciation and
amortization 72,373 73,873
Gain on disposition of
assets (936) (6,447)
———– ———-

240,445 229,595

Operating income 25,793 25,607

Other expense (income)
Loss on extinguishment of
debt 29,972 –
Interest income (58) (32)

Interest expense 39,914 43,620
———– ———-

69,828 43,588
———– ———-
Loss before income tax (44,035) (17,981)

Income tax benefit (21,219) (4,741)
———– ———-

Net loss (22,816) (13,240)

Preferred stock dividends (91) (91)
———– ———-
Net loss applicable to common
stock ($22,907) ($13,331)
=========== ==========

Loss per share:
Basic and diluted loss per
share ($0.25) ($0.14)
=========== ==========
Weighted average common
shares outstanding:
-basic $93,114,125 $95,165
-diluted 93,457,603 93,157,052

OTHER DATA
Free Cash Flow Computation:
Adjusted EBITDA $99,842 $95,165
Interest, net (excluding
amortization of debt issuance
costs) (35,359) (39,054)
Current tax expense (445) (534)
Preferred stock dividends (91) (91)

Total capital expenditures (1) (19,747) (28,813)
———————————————————— —————–

Free cash flow $44,200 $26,673
============================================================ =================
(1)See the capital expenditures
detail included
below for a breakdown by
category.

March 31, December 31,

2012 2011
———————————————————— —————–
Selected Balance Sheet Data:

Cash and cash equivalents
$35,865 $33,503
Working capital 112,888 95,281
Total assets 3,416,831 3,427,353
Total debt (including current
maturities) 2,187,595 2,158,528
Total stockholders’ equity 821,111 838,998

Three months ended
March 31,

2012 2011
——— ———

Other Data:
Cash flows provided by
operating activities $36,702 $25,826
Cash flows used in investing
activities 24,040 28,335
Cash flows used in financing
activities 10,595 57,005

Reconciliation of Free Cash
Flow to Cash Flows Provided
by
Operating Activities:
Cash flows provided by
operating activities $36,702 $25,826
Changes in operating assets
and liabilities 28,299 30,926
Total capital expenditures (19,747) (28,813)
Preferred stock dividends (91) (91)

Other (963) (1,175)
——— ———

Free cash flow $44,200 $26,673
========= =========

Reconciliation of Adjusted
EBITDA to Net loss:
Adjusted EBITDA $99,842 $95,165
Less:
Non-cash compensation 2,612 2,132
Depreciation and amortization 72,373 73,873

Gain on disposition of assets (936) (6,447)
——— ———
Operating Income 25,793 25,607

Less:
Loss on extinguishment of
debt 29,972 –
Interest income (58) (32)
Interest expense 39,914 43,620

Income tax benefit (21,219) (4,741)
——— ———

Net loss ($22,816) ($13,240)
========= =========

Three months ended
March 31,

%
2012 2011 Change
——– ——– ——
Reconciliation of Reported Basis
to Pro Forma (a) Basis:
Net revenue $266,238 $255,202 4.3%
Acquisitions and divestitures — 469

Pro forma net revenue $266,238 $255,671
——– ——– 4.1%

Direct advertising and G&A
expenses $154,737 $148,904 3.9%
Acquisitions and divestitures — 655
Pro forma direct advertising and
G&A expenses $154,737 $149,559
——– ——– 3.5%

Outdoor operating income $111,501 $106,298 4.9%
Acquisitions and divestitures — (186)

Pro forma outdoor operating income $111,501 $106,112
——– ——– 5.1%

Corporate expenses $11,659 $11,133 4.7%
Acquisitions and divestitures — –

Pro forma corporate expenses $11,659 $11,133
——– ——– 4.7%

Adjusted EBITDA $99,842 $95,165 4.9%

Acquisitions and divestitures — (186)
——– ——–

Pro forma Adjusted EBITDA $99,842 $94,979
======== ======== 5.1%

(a) Pro forma net revenues, direct advertising and general and administrative expenses, outdoor operating income, corporate expenses and Adjusted EBITDA include adjustments to 2011 for acquisitions and divestitures for the same time frame as actually owned in 2012.

Three months ended
March 31,

2012 2011
——– ——–
Reconciliation of Outdoor Operating
Income to Operating Income:
Outdoor operating income $111,501 $106,298
Less: Corporate expenses 11,659 11,133
Non-cash compensation 2,612 2,132
Depreciation and amortization 72,373 73,873

Plus: Gain on disposition of assets 936 6,447
——– ——–

Operating income $25,793 $25,607
======== ========

Three months
ended
March 31,

2012 2011
——- ——-
Capital expenditure
detail by category
Billboards – traditional $5,066 $8,681
Billboards – digital 7,910 8,433
Logo 1,319 2,158
Transit 21 208
Land and buildings 1,685 599

Operating equipment 3,746 8,734
——- ——-
Total capital
expenditures $19,747 $28,813
======= =======

This news release was distributed by GlobeNewswire,
www.globenewswire.com

SOURCE: Lamar Advertising Company

CONTACT: Company Contact:
Keith A. Istre
Chief Financial Officer
(225) 926-1000
KI@lamar.com

(C) Copyright 2010 GlobeNewswire, Inc. All rights reserved.

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LAMR

Lamar Advertising Co. Cl A

US

: U.S.: Nasdaq


$
26.34

+0.28
+1.07%

Volume: 437,645
May 11, 2012 4:00p

P/E RatioN/A
Dividend YieldN/A

Market Cap$2.47 billion
Rev. per Employee$381,508

Financial Glossary

Words used in this article:





Digital First Media’s chief says newspapers have key advantages in the …

The man leading the charge to transform print newspapers into online powerhouses told newspaper publishers Friday in San Jose that theres not a lot of time left to do it, but they have a couple of key advantages.

The newspaper industry already has what all of our competitors want — scale, said John Paton, CEO of Digital First Media, which has moved swiftly to repurpose its many newspapers, including this one, as digital publishers.

Its a level of scale that Patch and other startups are now finding out to their chagrin is a huge barrier for entry into the business of local news reporting and advertising sales, said Paton, addressing a California Newspaper Publishers Association conference.

Equally important, People in our communities know what we stand for, he said.

It is the act of creating original, and particularly original local journalism, that differentiates us from the online content providers, Paton said. In our markets no one does more local news and advertising than we do, and no one does it better.

Long an evangelist of change in the newspaper industry, last year Paton became CEO of the newly formed Digital First Media, which manages two large newspaper chains — the Journal Register Co. and MediaNews Group, parent company of this newspaper.

The two chains control more than 800 products — newspapers and online platforms — with 57 million readers in 18 states.

Digital First is already

Sunpeaks Ventures to Launch Clotamin Radio and Internet Advertising Campaign …

SILVER SPRING, Md., May 3, 2012 — /PRNewswire/ — Sunpeaks Ventures, Inc.#xA0;(OTCBB: SNPK) (PINKSHEETS: SNPK) (the Company or Sunpeaks Ventures) and its wholly owned subsidiary Healthcare Distribution Specialists, LLC (HDS) are pleased to announce that HDS has entered into an advertising agreement (the Agreement) with Pulse Advertising LLC (Pulse) for the marketing of Clotamin through a campaign of recorded radio commercials and premium online advertising.#xA0; The Agreement is part of a new marketing initiative to#xA0;promote the benefits of Clotamin in the Washington DC area.

Under terms of the Agreement, HDS has engaged Pulse to air a series of commercials on WTOP-FM and other Washington DC area affiliated stations for the marketing and promotion of Clotamin.#xA0; The radio campaign is expected to run a total of 132 recorded 30-second Clotamin advertisements, including 92 guaranteed prime drive time plays and 40 additional plays (5am #x2013; midnight) to be aired over the 4 week duration of the contract period beginning#xA0;May 15th, 2012.#xA0; WTOP-FM is an all-news formatted radio station serving Metropolitan Washington, DC area.#xA0; As of July 2009, WTOP has ranked #1 in the Arbitron ratings among radio stations in the Washington area and in 2010 received the National Association of Broadcasters Marconi Award for Major Market Station of the Year.

In conjunction with the radio ads, Pulse has also agreed to conduct an intensive online campaign featuring Clotamin on various internet properties.#xA0; The one day blitz campaign, scheduled for May 16th, is expected to include Home Page Takeovers at WTOP.com.#xA0; The online campaign is expected to produce up to 1,000,000 impressions/views.

Washington DC is another key metropolitan area for potential Clotamin sales and the agreement with Pulse was designed to quickly enter this market by leveraging the promotional strengths of the all-news radio format with the persuasive reach of the internet, stated#xA0;Mackie A. Barch, CEO of Sunpeaks Ventures.#xA0; We intend to continue to utilize both radio and the internet in other metropolitan areas to reach potential Clotamin users, their friends, and their families.

About Sunpeaks Ventures, Inc.

Sunpeaks Ventures, Inc. and its wholly owned subsidiary Healthcare Distribution Specialists, LLC (HDS), is a nationally focused, value-added distributor of specialty drugs and over-the-counter (OTC) branded multivitamins to the healthcare provider market.#xA0; HDS also owns and markets Clotamin#xAE;, a specialized over-the-counter multivitamin product designed exclusively for use by patients also on Warfarin#xAE;, a popular blood thinner that has a long list of known adverse drug and food interactions.

For additional information, please visit#xA0;www.sunpeaksventures.com.

Contact: Financial Insights 888-248-8491 or#xA0;info@sunpeaksventures.com

Safe Harbor Statement

Information in this document constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.#xA0; The words forecast, anticipate, estimate, project, intend, expect, should, believe, and similar expressions are intended to identify forward-looking statements.#xA0; These forward-looking statements involve, and are subject to known and unknown risks, uncertainties and other factors which could cause Sunpeaks Ventures actual results, performance (financial or operating) or achievements to differ from the future results, performance (financial or operating) or achievements expressed or implied by such forward-looking statements.#xA0; The risks, uncertainties and other factors are more fully discussed in Sunpeaks Ventures filings with the US Securities and Exchange Commission.#xA0; All forward-looking statements attributable to Sunpeaks Ventures herein are expressly qualified in their entirety by the above-mentioned cautionary statement.#xA0; Sunpeaks Ventures disclaims any obligation to update forward-looking statements contained in this estimate, except as may be required by law.

SOURCE Sunpeaks Ventures, Inc.

Bank Of America Selects A Team At WPP As Its Branding And Advertising Agency …

Bank of America began an evaluation of its current and future branding
and advertising needs in January to position itself to better
communicate the significant changes that have taken place at the company
as well as continually adjust to the dynamic external environment.

Under Brian Moynihan’s leadership, we have fundamentally transformed
into a stronger, more straightforward company that serves three groups
of customers with distinct financial services, said Anne Finucane,
Global Strategy and Marketing officer, Bank of America. These agencies,
led by Team Bank of America at WPP, will help us better communicate both
the progress we’ve made as well as the value of our brand and our
company to all of our stakeholder groups around the world and across all
of our lines of business.

Team Bank of America is part of WPP, a world leader in marketing
communications operating in 107 countries. WPP brings the scale and
international reach to match Bank of America’s global capabilities. It
was selected to handle Bank of America’s overall brand positioning, as
well as branding and advertising for its Consumer Banking, Global
Banking and Markets and Global Commercial Banking divisions.

Hill Holliday, recognized as one of the nation’s most respected
agencies, will help ensure that Bank of America has the most engaging
and effective creative for its entire portfolio of businesses.

Starcom USA, a unit of Publicis Groupe, will continue to serve as Bank
of America’s media planner, buyer and lead digital agency.

Bank of America

Bank of America is one of the worlds largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 57 million consumer and small business
relationships with approximately 5,700 retail banking offices and
approximately 17,250 ATMs and award-winning online banking with 30
million active users. Bank of America is among the worlds leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around
the world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company serves
clients through operations in more than 40 countries. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange.