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VANCOUVER, Jan. 17, 2012 /CNW/ – Asantae Holdings International Inc.
(TSXV: JVA) (Asantae or the Company) is pleased to announce it has
released several new branding elements to its network of distributors. 
The company is also pleased to announce it will be presenting at the
Parker Seminars event in Las Vegas, Nevada on January 19 – 21.

The new branding elements include company logo, RealW8(TM) logo, product
packaging, product brochure, business opportunity presentation, and
several web resources.  These are the result of a tremendous amount of
planning and work over the last two quarters by the company and its
branding partner Summation Design (www.sumdesign.com).  The branding released is an important part of the companys Asantae
2.0 initiative.  With the release of the new branding elements, and
the prior release of both our new distributor compensation plan and
online business tools platform, the company is officially out of the
pre-launch phase of the initiative says Asantae CEO, Dan Lundell.

Asantae will be presenting its exciting new weight loss product and
business opportunity to over 1000 health professionals at this years
Parker Seminars (www.parker.edu/parker-seminars/) event in Las Vegas.  Weight loss is a growing part of the types of
health care practices that come to Parker, and RealW8(TM) represents a
simple and effective offering with a compelling business proposition. 
RealW8(TM) has achieved excellent sales results in several pilot
chiropractic and naturopathic practices.  These practitioners will be
recruiting with the company at the upcoming event.

Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.

About Asantae

Asantae Holdings International Inc. (www.asantae.com) (TSXV: JVA) is a producer and marketer of innovative nutritional
products through a network of independent distributors (Asantae
Independent Affiliates). Asantaes flagship product RealW8(TM) addresses
the primary threat to public health in the industrialized world;
overweight and obesity.  Asantaes approach to this threat is based on
a body of research related to the brain chemistry of addiction, chronic
low-grade inflammation and oxidative stresses which, according to
scientific and medical research, are the underlying conditions for most
modern epidemic diseases (obesity, heart disease, diabetes, stroke,
some cancers, etc.).

Forward Looking Statements

Certain information in this news release is forward-looking within the
meaning of certain securities laws, and is subject to important risks,
uncertainties and assumptions. This forward-looking information
includes, among other things, information with respect to the Companys
beliefs, plans, expectations, anticipations, estimates and intentions,
including the listing and trading of the Companys common shares on the
Exchange.  The words may, could, should, would, suspect,
outlook, believe, anticipate, estimate, expect, intend,
plan, target and similar words and expressions are used to identify
forward-looking information. The forward-looking information in this
news release describes the Companys expectations as of the date of
this news release.

The results or events anticipated or predicted in such forward-looking
information may differ materially from actual results or events.
Material factors which could cause actual results or events to differ
materially from such forward- looking information include, among
others, the Companys ability to develop new products which will
receive market acceptance, to receive market acceptance in new markets
outside the United States, to engage and retain qualified key
personnel, employees and affiliates, to obtain capital and credit and
to protect its intellectual property rights.

The Company cautions that the foregoing list of material factors is not
exhaustive. When relying on the Companys forward-looking information
to make decisions, investors and others should carefully consider the
foregoing factors and other uncertainties and potential events. The
Company has assumed a certain progression, which may not be realized.
It has also assumed that the material factors referred to in the
previous paragraph will not cause such forward-looking information to
differ materially from actual results or events. However, the list of
these factors is not exhaustive and is subject to change and there can
be no assurance that such assumptions will reflect the actual outcome
of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE
REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS
RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS
SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND
SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE
COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION
AT ANY PARTICULAR TIME.

For further information:

Company Contact:
Dan Lundell, CEO/COO
danlundell@asantae.com
10153 E Hampton Ave, Ste 101, Mesa, AZ, 85209 USA
Phone: 480-278-8712 and Fax: 480-383-6147

Investor Contacts:
James Beesley, Sequoia Partners
james@sequoiapartners.ca
1023-409 Granville St. Vancouver BC V6C 1T2, Canada
Direct: 778-389-7715

Adam Robiner, Sequoia Partners
1023-409 Granville St. Vancouver BC V6C 1T2, Canada
Direct: 604-868-7881

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